As a young girl in the Netherlands, Esther Frenzel color-coded her belongings. For Frenzel, color-coding provided order in her world and began a relationship with storytelling. By applying a visual logic to her items, suddenly, they gained meaning and awakened an emotional response. Even at a young age, Frenzel intuited color had a narrative, and crafting was the practice of curating pigments and patterns intentionally. She would spend her free-time reading the novels of her favorite young-adult authors and then retreating to her craft station to experiment with her own stories through mediums like Legos, paint, and clay.